beringer | sweatbloodtears-Artists 2016 - 2018

Concept & realisation: Beringer marketing.


Since 2016, more than 150 performances have been held in the legendary "sweatbloodtears" boxes.

Everyone – the artists and the visitors – knows why the boxes are called this by the end of the first show at the latest.

The soundproof, acoustically designed sound booths are equipped with a unique sound and lighting concept.

Visitors can experience musicians up close and live.

All artists use their original tour equipment, which is presented in an impressive exhibition next to the box.

After each performance, the stars are poised to give autographs and talks about gear.

From November 2019, the boxes are:


an exclusive part and heart of the new musicpark at Leipziger Messe.

Guthrie Govan

Guthrie Govan (Hans Zimmer)

Alen Brentini

Alen Brentini (Andreas Gabalier)

Mikkey Dee

Mikkey Dee Motörhead / Scorpions)

Brian Tichy

Brian Tichy (Billy Idol / Foreigner)

Dirk Brand

Dirk Brand (Axxis)

Karl Brazil

Karl Brazil (Robbie Williams / James Blunt

Marko Duvnjak

Marko Duvnjak (Andreas Gabalier / RMC)

Felix Lehrmann

Felix Lehrmann (Sarah Conner)

Mattias IA Eklundh

Mattias IA Eklundh (Freak Kitchen)

Will Hunt

Will Hunt (Evanescence)

Nick Johnston

Nick Johnston

Ralf Gustke

Ralf Gustke (Söhne Mannheims)

Patrick Metzger

Patrick Metzger (Beatrice Egli)

Thomas Blug

Thomas Blug

Tom Longworth

Tom Longworth (Robbie Williams)

Jen Majura

Jen Majura (Evanescence)

Jeff Waters

Jeff Waters (Annihilator)

Jost Nickel

Jost Nickel (Jan Delay Disco No1)

Ash Soan

Ash Soan (Studio u.a. Adele)

Bruce Gaitsch

Bruce Gaitsch (Madonna)

Gary Wallis

Gary Wallis (Pink Floyd)

Karl Brazil

Karl Brazil RW / James Blunt

Beringer Marketing 2

The All-Stars

Keep in Touch

Anika Nilles

Anika Nilles (Independant)

Mat Sinner

Mat Sinner (Primal Fear / RMC / Sinner)

Dennis Hormes

Dennis Hormes Band

Herman Li

Herman Li (Dragonforce)

Nico Schliemann

Nico Schliemann (Glasperlenspiel)

Magnus Karlson

Magnus Karlson (Primal Fear)

Steve Stevens

Steve Stevens (Billy Idol)

Michael Schack_Fotor

Chris Coleman

Chris Coleman (Chaka Khan)


Jost Nickel Educator

Alex Landenburg

Alex Landenburg (Cyhra)

Mike Johnston

Mike Johnston (Educator)

Veronika Lukesova

Veronika Lukesova (Rock meets Classic)

Alex Beyrodt

Alex Beyrodt (Primal Fear / RMC / Voodoo Circle)

beringer marketing

Marketing & Concept & Realisation

office / location:

Schlossterrassen 2A

06774 Pouch / Germany

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Amtsgericht Stendal

HRA 6102

St-ID: DE 305407808



central europe time: 9 a.m. to 6 p.m.
pacific standard time: 6 a.m. to 3 p.m.
china standard time: 12 a.m. to 5 p.m.

CEO: Esther Beringer


Tel +49 (0) 3493 8236 945 (GE)

Tel +49 (0) 3493 8236 946 (EB)

© 2020 | Beringer marketing